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Razer Honoring Purchases Made with Unauthorized Coupon Code

By
Posted on April 19, 2013 AT 11:29am

Sometimes in gaming and business things go wrong and that couldn’t be more of the truth when a few days ago in the UK Razer store a coupon code gave a discount of 90 percent off products and went viral.The following statement was issued by Min-Liang Tan, Razer co-founder, CEO and creative director, on his FaceBook page:

“A few days ago, a coupon code that provided a discount of 90% off Razer products at our UK Razerzone store went viral and thousands of orders were placed in the space of a couple of hours. This coupon code was NOT authorized or approved by Razer and was generated by a third party to test our shopping cart (and left in our system unknown to us till now). When we discovered this, we had to shut down our site for a bit until we figured out what was going on.

While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company – that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal.

So that’s the plan. It’s going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped—a lot of stuff was already back-ordered due to high demand—and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support. Game on…”

You got to give credit to Razer for honoring most of these purchases. This could still put them in a hole. I’m guessing they are  hoping this will help them promotionally , customers will respect them and come back. Big up to Razer on this!

Being a fan of video games, since introduced to him by his brother looking at Combat and Pac-Man on the Atari. AntDaGamer has been in touch with video games, art, and technology. Grasping his hands around several video game related websites and communities such as TGN, GameOn, Twitch.tv, Youtube, and his own site AntDaGamer.Com. Ant has managed to find contacts in the industry and show he has a passion to do anything video game related.




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