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Activision: Black Ops 2 Generated $500 Million in 24 Hours

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Posted on November 16, 2012 AT 07:58am

Activision has stated that Call of Duty: Black Ops 2 generated $500 million in its first 24 hours of being on sale, making it the biggest game launch of the year.

The figure was consolidated via sales monitor GFK Chart-Track along with “retail customer sell-through information” and “internal company estimates.” The numbers aren’t official as of yet, but if they turn out to be then Black Ops 2 will set a new entrainment record.

“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” said Activision chief executive Bobby Kotick.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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