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Activision Blizzard has announced the acquisition of King Digital Entertainment, developers of the popular mobile game Candy Crush Saga, for $5.9 billion.

Activision Blizzard is currently one of the biggest publishers in gaming and this is a clear intention to expand their reach into the mobile gaming market beyond their popular Hearthstone card game. Although Activision has generally shied away from mobile gaming, CEO Bobby Kotick now claims it to be “the fastest-growing segment in gaming,” and “still very fragmented, and we believe it has great promise for the future.”

The deal is expected to close sometime in early 2016.

Read More

About Nick Plessas

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Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808

Activision Blizzard buys Candy Crush developer King for massive sum

By Nick Plessas | 11/4/2015 05:00 PM PT

News

Activision Blizzard has announced the acquisition of King Digital Entertainment, developers of the popular mobile game Candy Crush Saga, for $5.9 billion.

Activision Blizzard is currently one of the biggest publishers in gaming and this is a clear intention to expand their reach into the mobile gaming market beyond their popular Hearthstone card game. Although Activision has generally shied away from mobile gaming, CEO Bobby Kotick now claims it to be “the fastest-growing segment in gaming,” and “still very fragmented, and we believe it has great promise for the future.”

The deal is expected to close sometime in early 2016.

Read More


About Nick Plessas

view all posts

Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808