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Activision: Call of Duty Franchise Has Never Been Stronger

Posted on July 3, 2013 AT 06:13am

Activision Publishing CEO Eric Hirshberg has stated that the Call of Duty franchise “has never been stronger,” despite many claiming that it is now in decline.

“All I can tell you is that the franchise has never been stronger,” he told IGN. “At this moment in time, we have more people playing every month, more people logging on to play every day, a better digital business with people playing longer into the cycle of each product and purchasing more DLC and purchasing micro-DLC and purchasing season passes. Those are all the hard measures. How is the content we’re making selling? Are people enjoying it? That seems to be going well.

“Then you look at the softer measures, just in terms of social media engagement and video views. Anticipation is high for Ghosts. When you’re building off such a strong foundation of engaged players, that’s usually a pretty good sign.”

“Now, at the end of the day, it all comes down to us making another great game,” Hirshberg added.

The next entry into the franchise, Call of Duty: Ghosts, is due to release November 5 for Xbox 360, PlayStation 3, and PC. An Xbox One and PlayStation 4 release has also been confirmed.

Source: IGN

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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