Due to the many welcome changes that arrived in Destiny 2‘s Forsaken DLC, the sci-fi shooter has been hitting the sweet spot for hardcore players and newcomers alike. However, according to Activision, the expansion did not achieve its “commercial expectations,” and the company will be actively searching for new ways to “reengage the core Destiny fan base.”
During Activision’s third-quarter earnings call, CFO Spencer Neumann revealed that Destiny 2 hasn’t been “performing as well as we’d like” when compared to other franchises like Call of Duty and Overwatch. To counteract this, Neumann explained that Activision will be improving “the speed with which we release new content to keep our players engaged and to provide new opportunities for monetization.”
While Forsaken gave Destiny 2 a second life with its more in-depth story, more expansive role-playing elements, and overhaul of the game’s core mechanics, it was difficult to overlook Bungie and Activision’s recent decision to make the base game free to PC players as a sign of poor sales. Activision Blizzard’s Collister Johnson addressed this during the call, explaining the brief free download window was an attempt to reengage the player base fully.
At Blizzcon, we announced that Destiny the base game is free for two weeks, meaning download it by November 18th, and you get to keep the base game forever. We did that because we want to keep the whole community loaded up and able to play it, but also because it’s a live game. And once you’re in it, with the ongoing features and services and content, there’s really deep engagement that takes place. And part of it was also because we have not yet seen the full core reengage in Destiny, which has led to the underperformance against our expectations to date. Some players we think are still in wait-and-see mode. So when you’re in, you’re deeply engaged. If you’re not, we’re hoping now is the time to work and to bring players back in and to win them back.
One way Activision clearly tried to win over those “wait-and-see” players was announced last month. It was revealed that all players that purchased Forsaken after October 16th would receive Destiny 2‘s first two expansions—Curse of Osiris and Warmind—for free.
While the company still seems committed to making Destiny 2 a lucrative title, there’s a possibility it and Bungie have already been looking to what’s next. Recently, a user on the Destiny subreddit shared possible information about Destiny 3, teasing that Bungie wasn’t going to make another vanilla experience like Destiny 2. While that is still all unconfirmed, Activision’s disappointment with the property could add some legitimacy to the claims that the next Destiny will cater more to the dedicated Guardians. As for whether Destiny 3 is actually in the works now, fans will just have to wait to find out.
Destiny 2 is available for PlayStation 4, Xbox One, and PC.
Source: Seeking Alpha