Activision sold more than $1 billion of Call of Duty: Ghosts into retailers worldwide on day one, according to the publisher.
Now this doesn’t mean that Call of Duty: Ghosts generated $1 billion in sales on day one. What it actually means is that the publisher sold $1 billion worth of stock to retailers on day one–this figure doesn’t represent sales to customers.
“Call of Duty is by far the largest console franchise of this generation,” said Bobby Kotick, CEO of Activision Blizzard. “More people have played Call of Duty this year than ever before, logging four billion hours of gameplay. And in the last 12 months, Call of Duty: Black Ops II, including its digital content, generated more revenues than any other console game ever has in a single year. Although it is too early to assess sell-through for Call of Duty: Ghosts, it’s launching at a time when the franchise has never been more popular.”
Ghosts is already topping the Xbox Live chart with the average play session being “longer than either Black Ops 2 or Call of Duty: Modern Warfare 3, during the same time period,” according to Activision.
“Ghosts is an amazing game which ushers in the next generation of Call of Duty,” Activision Publishing boss Eric Hirshberg added. “The team at Infinity Ward has delivered yet another epic thrill ride in the campaign, and what I think is our best multiplayer game yet.
“This is the must have launch title for the next generation of consoles, and we expect Call of Duty: Ghosts to be the most successful launch title for the Xbox One and PS4 by a wide margin. In fact, according to GameStop, Call of Duty: Ghosts is their most pre-reserved next gen title.”