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Analyst – Elder Scrolls Online will be Subscription based Before Going Free-to-Play

Posted on May 9, 2012 AT 07:39am

The Elder Scrolls Online will apparently launch with a subscription based model and then slowly move into free-to-play.

That’s according to Nicholas Lovell, founder of videogame business consultancy Gamesbrief, who has told Edge that “subscription games are on the way out.”

“It is conceivable that Bethesda will launch with a subscription service to attract the early adopters, because that is the model they understand,” he said. ”They will switch to free-to-play later, in the same way that many iOS games go from paid to freemium over their lifetime,” he added. “EA is struggling with The Old Republic, [but] almost everyone else is transitioning to free-to-play.”

The game was announced last week and has been in development at Zenimax Online since 2007. With more games finding success in the free-to-play model, will Zenimax be convinced to make the jump also? It will have to launch as a subscription due to all the groundwork already being in place, however the company could realisticly phase into F2P after a few months. It’s a good move to get more players into the game, however it can dilute the player-base with casual players who have no loyalty to the game.

Should it stay subscription or make the jump?

Source: Edge

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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