Angry Birds developer Rovio is banking on their big budget film to restore brand growth, since the the company saw a 73 percent profit drop last year.
According to Rovio’s latest financial report, total sales fell 9 percent, though revenue from the mobile games did increase 16 percent. Their operation profit, however, plummeted from 36.5 million euros to 10 million.
“The movie will help us get the licensing business back to growth,” CEO Pekka Rantala told Reuters. “Pretty soon we will be abel to publish new major partnership deals.”
Said new partnerships and deals will include new games with new characters, plus new consumer productions and animated spin-offs. Rovio has not, however, developed a new IP nor seen the same lightning-in-a-bottle success since the original 2009 Angry Birds.