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Assassin’s Creed Creative Director Leaves Ubisoft

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Posted on January 12, 2012 AT 06:13am

THE BUZZ: Alexandre Amancio, Creative Director for the Assassin’s Creed franchise, has left Ubisoft Montreal.

He quit the role to become Chief Creative Officer at Quebec-based marketing company Cossette. ”Video games and advertising have many common elements,” said Amancio. ”In both industries, we are always looking for new ways to engage the consumer to the brand.”

“In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it’s a community, relations between players, and the brand,” he added.

EGM’s TAKE: This is a big blow to the Assassin’s Creed team, however they have gathered enough experience over the years to get through a loss like this.

Source: Cossette

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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