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Assassin’s Creed III On Track To Be Biggest Pre-Order In Ubisoft’s History

Posted on March 29, 2012 AT 01:36pm

THE BUZZ: Assassin’s Creed III just went up for pre-order a few weeks ago, but today Ubisoft announced that the game is already on track to be the most pre-ordered title in the company’s history.

EGM’s TAKE: Yes, after only around three weeks of being available for pre-ordering, Assassin’s Creed III has more than 10 times the pre-orders than Assassin’s Creed Revelations had at the same point in time. Given that Revelations was Ubisoft’s previous most-pre-ordered game, that’s really saying something.

“On October 30th players will experience the biggest game launch in Ubisoft’s history with the highly anticipated release of Assassins Creed III,” said Ubisoft senior vice president of sales and marketing Tony Key as part of this announcement. “With a development cycle of three years, Assassins Creed III is the true next-generation experience of the Assassins Creed brand. The production value of the game, combined with the biggest marketing commitment we’ve ever made, will make Assassins Creed III the highest-selling Assassin’s Creed game ever. Additionally, the new setting and hero makes this the perfect time to jump into the series for anyone that has not previously played an Assassin’s Creed game.”

Eric L. Patterson, Executive Editor
Eric L. Patterson got started via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as can realistically be crammed in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk Eric on Twitter: @Eric_EGM. Meet the rest of the crew.

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