We were expecting the next Battlefield title’s hype scheduled to mimic that of its predecessor’s, but fans of the series expecting a reveal trailer any day now will be disappointed to hear that they might be waiting a little while longer.
Jim Hejl, who is a principal software engineer at EA, recently tweeted that Battlefield 2018 will “be revealed at EA Play in June,” adding that the game is “jaw dropping.”
When another user replied to the tweet, asking Hejl what era the next Battlefield would take its inspiration from, Hejl replied that “it’s better if you experience the full reveal. Learning little bits early will weaken the impact.”
We knew that EA Play 2018 would be the first opportunity that fans would get to play the next Battlefield title, and a reportedly leaked banner image hinted that the next Battlefield would dominate this year’s show. However, we assumed that EA and developer DICE would at least release a teaser trailer that would reveal Battlefield 2018’s title and setting prior to EA Play, especially since the trailer’s director tweeted that work had begun on the trailer in late February.
However, Hejl’s tweet and response indicate that EA and DICE is opting not to do an initial reveal in May as it did with Battlefield 1. The obvious hint is that Hejl used the word “reveal,” but the fact that Hejl suggests that learning individual pieces of information—like, for example, the title and setting—could ruin the impact of the full reveal might point to the idea that we won’t be getting a teaser trailer prior to EA Play.
While four months prior to its confirmed October 2018 release might not seem like very much time to generate hype for the next Battlefield, this might be a smart move on EA’s part. Not only is Call of Duty: Black Ops 4 having its reveal event in the middle of May, but now we know that Rockstar is dropping Red Dead Redemption 2‘s third trailer on May 2nd. Both of these games are also scheduled for October releases, making them direct competitors to Battlefield 2018. It’s possible that EA and DICE don’t want Battlefield to get lost in the shuffle and are saving its complete reveal for a major blowout at EA Play.
On top of that, EA and DICE might want to avoid empty hype with teaser trailers until they can give fans something real to chew on. After all, they’re both still hurting from Star Wars Battlefront II‘s loot box backlash. Battlefield 2018 will be the first major test for EA and DICE in terms of earning back player trust, so they might not want to invite more criticisms until players can see the game in action.
The most predominant rumor about Battlefield 2018 is that it will be a World War II shooter titled Battlefield V. However, it sounds like we won’t know for sure until June 9th, when EA Play kicks off.