EA spent a whopping $2.75 million on Facebook adverts during Battlefield 3‘s marketing campaign, it was revealed during the social network’s first public investor call since floating on the stock market.
The campaign led to a 440 percent return on investment for the publisher, according to Facebook COO Sheryl K. Sandberg. “Independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better,” she stated.
“Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend.”
How EA extrapolated this figure was not made clear, however Sandberg was keen to point out that it’s not only companies with hefty budgets that can see this kind of return.