Battlefield 3 Facebook Ads Cost EA $2.75 Million

By Matthew Bennett, Associate Editor
Posted on July 27, 2012 AT 05:36am

EA spent a whopping $2.75 million on Facebook adverts during Battlefield 3‘s marketing campaign, it was revealed during the social network’s first public investor call since floating on the stock market.

The campaign led to a 440 percent return on investment for the publisher, according to Facebook COO Sheryl K. Sandberg. “Independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better,” she stated.

“Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend.”

How EA extrapolated this figure was not made clear, however Sandberg was keen to point out that it’s not only companies with hefty budgets that can see this kind of return.

Matthew Bennett has only been covering the gaming world for a short while, but he’s eager to make his mark. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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