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Big Sony Reveal Is … A New Ad?

Posted on October 5, 2011 AT 10:07am

THE BUZZ: As promised, Sony has pulled the curtain back from its October 5 surprise. SURPRISE! You can now see the full trailer, teased last week.

Ever since releasing a teaser trailer last week, PlayStation fans have been waiting for Sony’s announcement, and while many of us thought the big reveal might be nothing more than the launch of a new advertising campaign, we all hoped for something more substantial.

Unfortunately, a new commercial is what we got, albeit a pretty cool one. The add, the full version of last week’s teaser, features a plethora of icon game characters, including Kratos, Nathan Drake, Solid Snake and a particularly creepy looking Little Sister. You can check the whole ad out below.

EGM’s TAKE: Seriously, companies are going to start making events out of advertising? What’s next, are they going to throw pep rallies to celebrate price hikes? Maybe a cheer squad to announce sales figures? Come one guys, you’re making us feel like Ralphie from A Christmas Story. When we finally get our decoder ring we want more than a crummy Ovaltine commercial!

Marc Camron, Senior Editor
Marc Camron somehow survived E3. The crowds were big, the games were loud and somehow he managed to get a sunburn on the top of his big, bald melon. Yet, despite all of this, he had a blast, seeing people he only sees once a year, playing all of the new games, and staying up way past his bedtime. Next year he might even have a beer.

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