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Blizzard explains cost of World of Warcraft level 90 character boost

Posted on February 25, 2014 AT 05:28am

It was recently revealed that World of Warcraft‘s level 90 character boost will cost players $60, and now Blizzard has explained its reasoning for this high price.

Last week, WoW Insider spotted the level 90 boost in the in-game store for $60, before it was taken down. It’s worth noting that this price still isn’t final and may change before the service goes live. World of Warcraft lead encounter designer Ion Hazzikostas has now explained to Eurogamer that the boost is priced as it is so as not to ”devalue the accomplishment of leveling.”

“In terms of the pricing, honestly a big part of that is not wanting to devalue the accomplishment of leveling,” Hazzikostas said. ”If our goal here was to sell as many boosts as possible, we could halve the price or more than that – make it $10 or something. And then hardly anyone would ever level a character again.

“But leveling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don’t want to diminish that.

“I am not an economist, I’m not the one setting the dollar value myself, but it’s not the profit maximizing price. That was not our aim here,” he added.

Players who purchase the upcoming Warlords of Draenor expansion will be given one free level 90 character boost.

Source: Eurogamer
Image: WoW Insider 

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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