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THE BUZZ: Traditional PC developer Blizzard revealed it relies heavily on retail sales to create hits.

“We rely on retail a great deal,” said Michael Ryder, International VP of Blizzard. “We have a strong partnership with retail, and a strong relationship with the Activision Blizzard sales force in Europe and North America. The retail component of our business is important because we aren’t doing this by ourselves. You are probably also aware of the midnight launches last year with our products. And we are always open to new ways where both parties can benefit.”

EGM’s TAKE: That’s the thing about digital distribution — it’s hard to make a party around it. Games are becoming more and  more social at the same time distribution is trying to move away from human contact. It’s a paradox that won’t be easilly, or quickly, figured out.

Source: MCV

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About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

Blizzard – We Rely on Retail

Traditional PC developer Blizzard has revealed that it relies heavily on retail sales to create hits.

By Matthew Bennett | 10/13/2011 08:23 AM PT

News

THE BUZZ: Traditional PC developer Blizzard revealed it relies heavily on retail sales to create hits.

“We rely on retail a great deal,” said Michael Ryder, International VP of Blizzard. “We have a strong partnership with retail, and a strong relationship with the Activision Blizzard sales force in Europe and North America. The retail component of our business is important because we aren’t doing this by ourselves. You are probably also aware of the midnight launches last year with our products. And we are always open to new ways where both parties can benefit.”

EGM’s TAKE: That’s the thing about digital distribution — it’s hard to make a party around it. Games are becoming more and  more social at the same time distribution is trying to move away from human contact. It’s a paradox that won’t be easilly, or quickly, figured out.

Source: MCV

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89