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EA wasn’t the only publisher talking about profits and pre-orders today, as Take-Two disclosed the success that Borderlands 2 is already seeing in the market.

In talking about the upcoming Gearbox FPS adventure game, Take-Two chief operating officer Karl Slatoff announced that “consumer anticipation is phenomenal”, and that the game now sits as the publisher’s third-highest pre-ordered release ever—just above Grand Theft Auto IV and Grand Theft Auto: San Andreas.

Good for Gearbox and Take-Two. Borderlands 2 is looking to be a great expansion to what has quickly become an exciting new gaming franchise, so it’s nice to see consumers responding.

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About Eric Patterson

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Eric got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights.

Borderlands 2 Is Take-Two’s Third-Highest Pre-Ordered Game Ever

EA wasn't the only publisher talking about profits and pre-orders today, as Take-Two disclosed the success that Borderlands 2 is already seeing in the market.

By Eric Patterson | 07/31/2012 07:23 PM PT

News

EA wasn’t the only publisher talking about profits and pre-orders today, as Take-Two disclosed the success that Borderlands 2 is already seeing in the market.

In talking about the upcoming Gearbox FPS adventure game, Take-Two chief operating officer Karl Slatoff announced that “consumer anticipation is phenomenal”, and that the game now sits as the publisher’s third-highest pre-ordered release ever—just above Grand Theft Auto IV and Grand Theft Auto: San Andreas.

Good for Gearbox and Take-Two. Borderlands 2 is looking to be a great expansion to what has quickly become an exciting new gaming franchise, so it’s nice to see consumers responding.

0   POINTS
0   POINTS



About Eric Patterson

view all posts

Eric got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights.