Call of Duty: Black Ops 4 absolutely dominated this year in digital sales, but physical sales took a notable dip.
According to publisher Activision, Black Ops 4 broke the record for most launch day sales in Activision history, beating out every other game in the publisher’s catalogue. The record was previously held by last year’s Call of Duty: WWII. As part of this accomplishment, Black Ops 4 is now also the record holder for most global day-one digital sales of a full game on PlayStation 4 and Xbox One, in addition to hitting more than double the digital PC sales of last year’s WWII.
“Black Ops 4 is an incredible game, and the community’s response to it has been amazing,” said Call of Duty general manager Rob Kostich. “We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year. But probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout. We are so incredibly thankful for the community’s trust and support. This is just the beginning, it’s going to be an incredible journey with Black Ops 4.”
On the other side of the coin, Black Ops 4‘s physical sales were at the franchise’s lowest point in over a decade. According to U.K. numbers company Chart-Track (via Eurogamer), Black Ops 4 physical sales were down 50 percent from last year’s WWII, and down 59 percent from 2015’s Black Ops III. Since the launch of 2011’s Call of Duty: Modern Warfare 3, Call of Duty physical sales have been on a downward decline, with the exception of a slight bump with WWII. Now, Black Ops 4 saw a mere 10 percent of the physical sales that Modern Warfare 3 did.
Call of Duty: Black Ops 4 is out now on PlayStation 4, Xbox One, and PC. The game saw it’s first major update just a few short days after launch, with some crucial adjustments to Zombies, among other tweaks.
Source: Activision Games Blog