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Call of Duty: Black Op’s DLC Map Packs Generated $250 Million

Posted on March 12, 2012 AT 08:03am

THE BUZZ: FADE LLC analyst Benjamin Schlichter has revealed that Call of Duty: Black Ops generated around $250 million just from sales of DLC map packs.

Halo 3, Fallout 3, GTA IV, Call of Duty: Black Ops and Red Dead Redemption were identified as the best performing titles in terms of DLC revenue. on both PlayStation 3 and Xbox 360. On average, the DLC for these games adds between $7 and $11 of extra revenue to each copy.

Bulletstorm was pinned as the worst performer with DLC adding less than $1 extra revenue.

Schlichter predicts that the DLC market will have amassed $2.5 billion in revenue by the year 2016, noting that the Xbox 360 currently takes the biggest chunk from DLC sales, selling more than PlayStation 3.

EGM’s TAKE: Those are some ridiculous figures just for DLC sales and they really show how important post-launch support is for games in the current market. Good DLC can add a lot of value, whereas on the opposite end it can result in higher costs with no gain. With the DLC market set to continue growing over the next few years it’s more important than ever to keep fans happy with good content. We still feel that the cost of some DLC is disproportionate to what it offers, but as long as people continue to buy it then publishers will carry on charging these prices.

What are your thoughts on DLC? Let us know in the comments below.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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