Halo 3, Fallout 3, GTA IV, Call of Duty: Black Ops and Red Dead Redemption were identified as the best performing titles in terms of DLC revenue. on both PlayStation 3 and Xbox 360. On average, the DLC for these games adds between $7 and $11 of extra revenue to each copy.
Bulletstorm was pinned as the worst performer with DLC adding less than $1 extra revenue.
Schlichter predicts that the DLC market will have amassed $2.5 billion in revenue by the year 2016, noting that the Xbox 360 currently takes the biggest chunk from DLC sales, selling more than PlayStation 3.
EGM’s TAKE: Those are some ridiculous figures just for DLC sales and they really show how important post-launch support is for games in the current market. Good DLC can add a lot of value, whereas on the opposite end it can result in higher costs with no gain. With the DLC market set to continue growing over the next few years it’s more important than ever to keep fans happy with good content. We still feel that the cost of some DLC is disproportionate to what it offers, but as long as people continue to buy it then publishers will carry on charging these prices.
What are your thoughts on DLC? Let us know in the comments below.