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Call of Duty: Elite Team Looked At Facebook And Dating Sites For Feature Ideas

Posted on June 14, 2011 AT 04:04am

The team behind Call of Duty’s new online service known as Elite have been discussing how they looked at everything from Facebook to dating sites when trying to find feature ideas for the service.

Activision VP of Digital, Jamie Berger told MCV how the team looked at dating sites because they have socialisation with a purpose;

We focused a lot of time on thinking about what people are doing, so that creates a social element which also has a purpose to it. We benchmarked dating sites because theres socialisation but its with a purpose youre trying to meet someone to date, not just meet people. Or on a financial site, youre trying to share information and are thinking about what to buy or what to sell.

The team also had to look at the social networking giant Facebook mainly due to the fact that if you want to be the best you have to learn from the best.

Chacko Sonny, Studio Head at Beachhead said;

There were a number of social networks we saw with interesting features. Obviously Facebook we even implemented Facebook integration into the games, thats been critical for us but its important to keep in mind that we didnt just blindly take features.

So will all of this inspiration pay off come Call of Duty: Elite’s release?

Source: MCV

Nick Baumfeld
Bio: Nick Baumfeld has been involved in the video game industry for a good 12 years. He has seen the industry from all view points and has a background in websites, website integration and social media. Nick pioneered the online video game rental business back in the day, moved forward into online video game trading and then moved viral with the well received Video Games Application on Facebook. Today, he has joined up with EGM founder Steve Harris to create something truly unique and special; EGMNOW, a community dedicated to all manner of gamers.

Gaming MO: Nick is a first person shooter type of gamer and enjoys heated bouts of Halo with friends and family (even while being schooled by his children).
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