Activision Blizzard stands to make a lot of money off the Chinese gaming market, thanks to World of Warcraft and Call of Duty being publicly available to all PC owners in the region. Specifically, the Mists of Pandaria expansion is expected to push a surge of activity, followed by the 2013 launch of Call of Duty Online later down the road.
Activision CEO Eric Hirshberg recently said that he expects Call of Duty Online to become a global property, if the title performs well in China on its micro-transactions model.
There’s a lot of investment going into its success, as Reuters reports that both game could increase Activision Blizzard’s stock market value by 50 percent:
Activision shares, which are down about 10 percent this year and are currently trading at about $11.25, could rise as much as 50 percent due to new products and improved cost-cutting, with one analyst at BMO Capital Markets predicting the stock to hit $17, [financial newsweekly] Barron’s said.
Whether Activision Blizzard will really be hurting without the expected profits is debatable, since their Q2 2012 fiscal earnings were above expectations for the period, but didn’t top their 2011 marks. If their share value did boost by expected metrics, it would still be great news for the company, pushing them to where they were at before the stock market crashed in 2008.