Posted on February 7, 2014 AT 02:55am
Activision has announced that Call of Duty will be switching to a three-year development cycle, starting with this year’s release.
The move sees Sledgehammer Games join the rotation as one of Activison’s primary developers alongside Infinity Ward and Treyarch. Sledgehammer Games will be first up to the block with their debut Call of Duty title this year. Treyarch will presumably follow in 2015, with Infinity Ward releasing its next title in 2016.
“This will give our designers more time to envision and innovate for each title. Simultaneously, it will give our content creators more focus on DLC and micro-DLC which, as you know, have become large and high-margin opportunities and significant engagement drivers,” said Activision Publishing CEO Eric Hirshberg.
“Finally, it will give our teams more time to polish, helping ensure we deliver the best possible experience to our fans each and every time.”
Hirshberg added that Activison ”needed a third studio capable of delivering the level of excellence required for the West’s biggest interactive entertainment franchise” and that Sledgehammer Games was it. ”Sledgehammer is a triple-A studio built from the ground-up around prudent talent with a 90-plus-rated pedigree both in studio leadership and throughout the organization,” he said.
“They demonstrated their skill on Call of Duty: Modern Warfare 3, and on their past high-rated games. They’re the perfect choice to support our new approach and bring fresh ideas and creativity to this great franchise, and to raise the bar for next-gen games overall.”
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