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Release Date: November 20, 2012

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Capcom – Attracting Call of Duty Players to Resident Evil is the Dream

Posted on January 20, 2012 AT 06:40am

THE BUZZ: Dave Turner, Head of Marketing at Capcom U.K., has revealed that the team dreams about attracting the millions of Call of Duty fans to Resident Evil.

When asked why the series has taken a more action route with Resident Evil 5 and Operation Raccoon City he replied:

“We’ve seen the popularity of Resident Evil increase massively as the series became more action oriented – Resident Evil 5 is the biggest seller in the series. So, it makes sense for us to follow this action area more fully.”

“The dream would be that the millions of Call of Duty fans that are enjoying these fast-paced online games are attracted to this Resident Evil.”

EGM’s TAKE: Capcom released the first trailer for Resident Evil 6 yesterday and it appears that the fast paced action will continue, however on a positive note zombies have made a return in a big way. While trying to attract millions of new fans is obviously a sound strategy from a financial perspective, you run the risk of alienating the core fanbase that have followed the game since the beginning. These are the franchises most important fans, and losing them would mean bad times for the Resident Evil franchise. Innovation and change are good in video games, but too much and fans will push back against it.

Check out out first look preview of Resident Evil 6 here.

Is a move to a more action orientated game a good thing? Leave your thoughts below.

Source: MCV

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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