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Capcom will approach its target markets with strategies tailored to each region

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Posted on February 4, 2014 AT 11:58am

Capcom’s future endeavors will be tailored to suit each of their three main markets: Japan, North America and Europe, and Asia, deputy head of consumer games development Yoshinori Ono.

In the latest of Capcom’s developer interviews, Ono pointed out how “the most important thing” for the company to do right now “is to accurately recognize the precise needs of the target market and users.” Different regions have different wants and desires, and recognizing those is key to Capcom’s future endeavors, Ono stated. While consoles are big in North America, Europe, and Japan, they’re less so in Asian countries. That market, Ono said, is one that champions online games more,a nd requires strategies from Capcom that zeroes in on that.

“Home videogames are the most popular in North America and Europe, so in that sense it’s like a larger version of the Japanese market,” said Ono. “But recently the income gap has widened in certain areas, and there are differences in the attitudes people have towards games, so we need to adapt our services to fit the needs of each group.”

Ono used Capcom’s upcoming free-to-play PS4 exclusive Deep Down as one example of how Capcom is experimenting with different, more modern models that blend the design principles of a console game with an approach to pricing that’s more similar to online games.

“There’s no point in making a service people don’t need,” Ono said. “Even if the service is made available for free, no one will use it if it serves no purpose. Demand for a paid service naturally emerges if people feel it’s something they need.”

The full interview with Yoshinori Ono is available on Capcom’s official website.

Source: Capcom

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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