In the age of loot boxes and microtransactions, Cyberpunk 2077 developer CD Projekt Red has a pretty solid reputation for making player friendly business decisions, and this pattern will continue when it comes to how the developer distributes Cyberpunk 2077.
CD Projekt Red CEO Adam Kiciński recently confirmed that Cyberpunk 2077 will be released on Steam as well as GOG Galaxy, CD Projekt’s own distribution client.
While this may have seemed like an obvious choice, considering how well The Witcher 3: Wild Hunt sold on Steam—in fact, it was one of the service’s bestsellers in 2017, despite launching in 2015—Kiciński has previously expressed the importance of GOG Galaxy to CD Projekt’s overall financial success. Not only would Cyberpunk 2077 have been a huge seller for GOG Galaxy, but it would have potentially driven new players to the service. Thankfully for Steam users, CD Projekt has decided to spread the love.
However, it’s possible the motivations for this decision weren’t entirely altruistic. After all, CD Projekt Red’s developers and executives seem keenly aware that word of mouth and a continued positive relationship with their players are main reasons for their current successes (besides the fact that they made one of the best games of all time). Limiting Cyberpunk 2077‘s distribution would have definitely alienated some of their players, and we all know how vocal Steam loyalists can be.
This is just the most recent example of CD Projekt Red adhering to a players-first philosophy. While Cyberpunk 2077 will include some online elements, the developer promised that these elements won’t be driven by “greed” like loot boxes and microtransactions. Most recently, CD Projekt Red co-founder Marcin Iwiński told PC Gamer that the developer plans to continue its model of charging full price for games and giving players a huge amount of value for that price:
If you buy a full priced game, you should get a big, polished piece of content, which gives you many, many hours of fun gameplay. The definition of “many” may vary on a title-by-title basis, but in our case it was always 50-60+ hours of the main story-line, with up to a couple of hundred of hours of side activities—if you really wanted to max out the title. To me, this is a fair deal. You get what you paid for, plus we are always trying our best to overdeliver. There is no better PR than a happy gamer recommending your title to their friends.
While Cyberpunk 2077‘s development has mostly taken place in the shadows, the small amount that we do know about the game has us excited. We’re eagerly anticipating E3 2018, where Cyberpunk 2077 is reportedly going to have a significant presence.
Source: Game Rant