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ON Cost of AAA Game Development Threatens Innovation, Says Ubisoft's Jade Raymond

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According to Ubisoft Toronto’s Jade Raymond, the cost to develop AAA games will inevitably compromise innovation as a direct result of risk aversion.

“The big question to me, as the expectations of these big triple-A games keep on growing and the consoles become more powerful and teams get bigger, is how do we keep the costs in line?” Raymond told Digital Spy. “That’s one of the things that is going to stifle innovation eventually. Anytime you want to make a big triple-As, you’re spending, let’s say $100 million, you’re not going to want to take a chance.

“I think it depends on what type of game you’re making. I think we have to invest in tools to make people more efficient, to perhaps make ten times the amount of content that we were making before with the same amount of effort.”

As far as Raymond is concerned, the only way to combat well established business models—large investments—is to create new business models by observing changes in gaming habits and distribution.

“That’s the only way we’re going to keep up. So there has to be a big investment there. The other side of things is we have to investigate some of the different business models. The reality is the industry is changing, the way people are consuming games is changing, the expectations are changing.”

Cost of AAA Game Development Threatens Innovation, Says Ubisoft’s Jade Raymond

By | 08/5/2013 04:06 PM PT

News

According to Ubisoft Toronto’s Jade Raymond, the cost to develop AAA games will inevitably compromise innovation as a direct result of risk aversion.

“The big question to me, as the expectations of these big triple-A games keep on growing and the consoles become more powerful and teams get bigger, is how do we keep the costs in line?” Raymond told Digital Spy. “That’s one of the things that is going to stifle innovation eventually. Anytime you want to make a big triple-As, you’re spending, let’s say $100 million, you’re not going to want to take a chance.

“I think it depends on what type of game you’re making. I think we have to invest in tools to make people more efficient, to perhaps make ten times the amount of content that we were making before with the same amount of effort.”

As far as Raymond is concerned, the only way to combat well established business models—large investments—is to create new business models by observing changes in gaming habits and distribution.

“That’s the only way we’re going to keep up. So there has to be a big investment there. The other side of things is we have to investigate some of the different business models. The reality is the industry is changing, the way people are consuming games is changing, the expectations are changing.”

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