Developers no longer have to work with Valve to discount a game on Steam and now have the option to set up their own sales at any time.
The initiative, first discovered by Reddit user “Sharkiller” on a private Steam forum, allows developers to opt in to any upcoming Steam sales and choose the amount that they wish to discount their game by. Developers can also configure their own sales that can last up to two weeks whenever they wish to. The only restriction being that a game can only be put on sale once every two months.
“As with the addition of a ‘Recently Updated’ section to Steam, this is another effort to shorten the distance between developers and customers,” Valve told Ars Technica. “This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules. They can define custom sale periods or opt in to regularly scheduled sales.
“This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products.”