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Dice’s Goal With Battlefield 3 ‘Isn’t To Make Controversy’

Posted on July 5, 2011 AT 08:55am

Dice isn’t aiming to create any sort of controversy with it’s upcoming shooter all it wants to do is create an authentic and fun game.

Executive Producer, Patrick Bach told Edge;

Were not trying to base it on any political or religious conflict
controversy is probably a good marketing tool, but we make games,”

Our goal isnt to make controversy. I dont want people to feel bad
playing our game. Our goal is to create a fun, entertaining experience.
So we are trying to stay away from things that are real authentic and
real dont have to be the same thing.

No, no supervillains. But you still want your enemy to be clear; you
still want your player character to have a clear motivation thats
something were working on to find the right balance.

Call of Duty has been caught in a few controversial situations over the years and it would appear that Dice is trying to avoid that kind of media attention with Battlefield 3.

Source: Edge

Nick Baumfeld
Bio: Nick Baumfeld has been involved in the video game industry for a good 12 years. He has seen the industry from all view points and has a background in websites, website integration and social media. Nick pioneered the online video game rental business back in the day, moved forward into online video game trading and then moved viral with the well received Video Games Application on Facebook. Today, he has joined up with EGM founder Steve Harris to create something truly unique and special; EGMNOW, a community dedicated to all manner of gamers.

Gaming MO: Nick is a first person shooter type of gamer and enjoys heated bouts of Halo with friends and family (even while being schooled by his children).
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