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Anthem


 

EA is putting a lot of eggs in its Anthem basket, expecting the shooter to sell several million within its first few weeks.

During a recent earnings call with EA, CFO Blake Jorgensen told investors he expects Anthem to sell upwards of 6 million copies in the first six weeks after launch. This is the publisher’s forecast for the game’s sales leading up to the end of EA’s fiscal year on March 31st. EA CEO Andrew Wilson said this forecast has remained steady since last quarter, despite the questionable reception of Anthem‘s issue-riddled VIP demo.

“We think there is a great opportunity not just this year for [Anthem],” Wilson said, “but that should sell well for a long period of time as we add more content through the live service plan.”

We will see how Anthem fares out of the gate when it launches for PlayStation 4, Xbox One, and PC on February 22nd.

EA is in need of this win after the company recently reported that sales for Battlefield V were poorer than anticipated, as were subscriptions for the publisher’s Origin Access Premier service. Jorgensen blamed BFV‘s low sales on the publisher’s decision to focus on the game’s single-player War Stories over its upcoming Firestorm battle royale mode.

However, EA is making up some of this lost attention with the recently launched Apex Legends. Set in the Titanfall universe, the free-to-play battle royale game has seen a very successful marketing push, with over 1 million unique players signing on in the game’s first eight hours.

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Source: GamesIndustry.biz


About Nick Plessas

view all posts

Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808

EA anticipates Anthem will sell 6 million copies in as many weeks

EA expects Anthem's sales to make up for Battlefield V's subpar reception last year.

By Nick Plessas | 02/6/2019 04:00 PM PT

News

EA is putting a lot of eggs in its Anthem basket, expecting the shooter to sell several million within its first few weeks.

During a recent earnings call with EA, CFO Blake Jorgensen told investors he expects Anthem to sell upwards of 6 million copies in the first six weeks after launch. This is the publisher’s forecast for the game’s sales leading up to the end of EA’s fiscal year on March 31st. EA CEO Andrew Wilson said this forecast has remained steady since last quarter, despite the questionable reception of Anthem‘s issue-riddled VIP demo.

“We think there is a great opportunity not just this year for [Anthem],” Wilson said, “but that should sell well for a long period of time as we add more content through the live service plan.”

We will see how Anthem fares out of the gate when it launches for PlayStation 4, Xbox One, and PC on February 22nd.

EA is in need of this win after the company recently reported that sales for Battlefield V were poorer than anticipated, as were subscriptions for the publisher’s Origin Access Premier service. Jorgensen blamed BFV‘s low sales on the publisher’s decision to focus on the game’s single-player War Stories over its upcoming Firestorm battle royale mode.

However, EA is making up some of this lost attention with the recently launched Apex Legends. Set in the Titanfall universe, the free-to-play battle royale game has seen a very successful marketing push, with over 1 million unique players signing on in the game’s first eight hours.

Read More

Source: GamesIndustry.biz



About Nick Plessas

view all posts

Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808