EA is putting a lot of eggs in its Anthem basket, expecting the shooter to sell several million within its first few weeks.
During a recent earnings call with EA, CFO Blake Jorgensen told investors he expects Anthem to sell upwards of 6 million copies in the first six weeks after launch. This is the publisher’s forecast for the game’s sales leading up to the end of EA’s fiscal year on March 31st. EA CEO Andrew Wilson said this forecast has remained steady since last quarter, despite the questionable reception of Anthem‘s issue-riddled VIP demo.
“We think there is a great opportunity not just this year for [Anthem],” Wilson said, “but that should sell well for a long period of time as we add more content through the live service plan.”
We will see how Anthem fares out of the gate when it launches for PlayStation 4, Xbox One, and PC on February 22nd.
EA is in need of this win after the company recently reported that sales for Battlefield V were poorer than anticipated, as were subscriptions for the publisher’s Origin Access Premier service. Jorgensen blamed BFV‘s low sales on the publisher’s decision to focus on the game’s single-player War Stories over its upcoming Firestorm battle royale mode.
However, EA is making up some of this lost attention with the recently launched Apex Legends. Set in the Titanfall universe, the free-to-play battle royale game has seen a very successful marketing push, with over 1 million unique players signing on in the game’s first eight hours.