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EA Are Always Working On A New IP And They Expect To Release One Or Two A Year

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Posted on August 24, 2011 AT 05:26am

EA always has new IPs in development and plans on releasing one or two a year from now on.

The publisher admitted that they have a lot of proven franchises releasing this year and early next year, however they plan on having more fresh content in the future.

EA Labels President Frank Gibeau told CVG;

“We’re always going to be in the new IP business, it’s entertainment – we have to stay fresh and we’ve got to change with the times and stay ahead of the curve in terms of what people are anticipating and want.”

“We’re always going to be building new IP and the mix that we have now is… you’re right, we do have a lot more titles now that are proven, where as a few years ago we we’re coming out with a lot of IPs because the cupboards were bare. We had been a licensed-oriented group.”

“Of course I’m talking about the Games label at that time; it was Bond, Potter and Lord of the Rings. As those went away or diminished, we didn’t have anything.”

“I figure we’ll probably be doing one to two new IPs a year as far out as I can see – and we always have new IPs in development,”

I personally feel that having some new and fresh content on the market can only be a good thing and will hopefully keep innovation in the industry at a high.

Source: CVG

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