EA has said that the balance of power is slowly shifting in the FPS arena from Activision’s behemoth Call of Duty to their own Battlefield 3.
European Senior Vice President, Jens Uwe Intat told MCV that he is certain that at some point Battlefield will overtake Call of Duty.
“Certainly. The only question is when that day will be, and for me, the sooner the better.”
“With Battlefield 3 we have a superior games engine and a top notch
product. We are convinced that we will, in fact, have a better product
than our key competitor in the space. We think this is the perfect year
to gain back market share.”
He then went on to claim that Battlefield 3 is EA’s “champion” for this year.