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EA Considering Subscription Models For Future Battlefield Titles

By
Posted on March 15, 2012 AT 06:48am

THE BUZZ: EA is considering adopting a subscription model on future Battlefield titles, according to EA’s games chief Patrick Soderlund.

When asked by VentureBeat if the publisher was considering switching to a subscription based system, he replied:

“I think it’s fair to say that we’re looking at that. Like all other companies, we’re looking at how we can maximise our investment in this and get the most out of our investment and get more people playing this product.”

“That may take us to different places, but we’re not really talking about where that is yet.”

Soderlund gave no indication as to what forms of subscription models that they were investigating.

EGM’s TAKE: If there’s money to be made from a subscription model then you can expect EA to consider it, it’s just good business sense. With Activision making so much from their new Elite service, EA could easily step into that market using Battlelog. But would they risk losing the fans they’ve worked so hard to claw away from Call of Duty? It would be a risky move, but one that may pay off. We’re personally not fans of subscription models on consoles. They are designed for MMOs and should stay there.

Source: VentureBeat

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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