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EA has currently disabled loot boxes in Star Wars Battlefront II, but the company has every intention of putting them back into the game.

When the company pulled the plug on microtransactions due to the overwhelming negative outcry, it was always clear that EA intended on putting microtransactions back in to the game eventually. At the time, EA stated that the ability to purchase crystals in-game would “become available at a later date.” Now, chief financial officer Blake Jorgensen has elaborated on that statement.

“We’re not giving up the notion of MTX [microtransactions],” Jorgensen said during a recent Credit Suisse conference (via Eurogamer).

“We’re really watching how people are playing the game,” Jorgensen said. “We’re trying to understand, are there certain modes where MTX may be more interesting than not? What are the consumers saying about it? How are the consumers playing the game? What do the metrics look like? We’re learning and listening to the community to decide how best to roll that out in the future.”

Of course, EA’s primary concern is still with trying to generate a profit. Just, hopefully, in a slightly less egregious way.

“The reality is: there’s different types of players in games,” Jorgensen said. “Some people have more money than time, and some people have more time than money, and you want to always balance those two.”

One potential way to balance this is to add more character customization options, something that many fans have suggested and that EA “certainly might be able to do.”

“The one thing we’re very focused on–and [Lucasfilm is] extremely focusedon –is not violating the canon of Star Wars,” Jorgensen explained earlier, at a different Technology, Media & Telecom Conference. “It’s an amazing brand that’s been built over many many years. If you did a bunch of cosmetic things, you might start to violate the canon. Darth Vader in white probably doesn’t make sense versus in black, not to mention you probably don’t want Darth Vader in pink–no offense to pink, but I don’t think that’s right in the canon.”

However, a few customization options, such as “different color Lightsabers” may become possible in Star Wars Battlefront II‘s future. We’ll have to wait and see just how the system changes when EA puts microtransactions back into the game—and if it’s truly a change for the better.

Source: Electronic Arts Investor Realtions

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About Emma Schaefer

view all posts

Emma’s early gaming was mostly done in secret, as the only gamer in a family of normal people. She still retains skills from this dark period in her life, such as the ability to teleport instantly across the house away from the computer, and holds a gold medal in the Olympic sport of “Hide the Gameboy.” Sorry, Mom, now you know. Find her on Twitter @Emma4EGM

EA isn’t giving up on microtransactions in Star Wars Battlefront II

EA still wants to balance things for players with 'more money' and those with 'more time.' But mostly those with more money.

By Emma Schaefer | 11/30/2017 04:00 PM PT | Updated 12/1/2017 12:42 PM PT

News

EA has currently disabled loot boxes in Star Wars Battlefront II, but the company has every intention of putting them back into the game.

When the company pulled the plug on microtransactions due to the overwhelming negative outcry, it was always clear that EA intended on putting microtransactions back in to the game eventually. At the time, EA stated that the ability to purchase crystals in-game would “become available at a later date.” Now, chief financial officer Blake Jorgensen has elaborated on that statement.

“We’re not giving up the notion of MTX [microtransactions],” Jorgensen said during a recent Credit Suisse conference (via Eurogamer).

“We’re really watching how people are playing the game,” Jorgensen said. “We’re trying to understand, are there certain modes where MTX may be more interesting than not? What are the consumers saying about it? How are the consumers playing the game? What do the metrics look like? We’re learning and listening to the community to decide how best to roll that out in the future.”

Of course, EA’s primary concern is still with trying to generate a profit. Just, hopefully, in a slightly less egregious way.

“The reality is: there’s different types of players in games,” Jorgensen said. “Some people have more money than time, and some people have more time than money, and you want to always balance those two.”

One potential way to balance this is to add more character customization options, something that many fans have suggested and that EA “certainly might be able to do.”

“The one thing we’re very focused on–and [Lucasfilm is] extremely focusedon –is not violating the canon of Star Wars,” Jorgensen explained earlier, at a different Technology, Media & Telecom Conference. “It’s an amazing brand that’s been built over many many years. If you did a bunch of cosmetic things, you might start to violate the canon. Darth Vader in white probably doesn’t make sense versus in black, not to mention you probably don’t want Darth Vader in pink–no offense to pink, but I don’t think that’s right in the canon.”

However, a few customization options, such as “different color Lightsabers” may become possible in Star Wars Battlefront II‘s future. We’ll have to wait and see just how the system changes when EA puts microtransactions back into the game—and if it’s truly a change for the better.

Source: Electronic Arts Investor Realtions

0   POINTS
0   POINTS



About Emma Schaefer

view all posts

Emma’s early gaming was mostly done in secret, as the only gamer in a family of normal people. She still retains skills from this dark period in her life, such as the ability to teleport instantly across the house away from the computer, and holds a gold medal in the Olympic sport of “Hide the Gameboy.” Sorry, Mom, now you know. Find her on Twitter @Emma4EGM