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EA Not Giving Up Until Battlefield is Number One

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Posted on September 19, 2013 AT 08:00am

Patrick Soderlund, EVP of EA Games, has said that he will not give up the fight until Battlefield takes Call of Duty‘s place as the number one shooter.

“Competition is good,” Soderlund told MCV. “It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don’t look at them necessarily and mimic what they do.

“But we think about them. Maybe they weren’t thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need too. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1 and I am going to make sure I’m No.1.

“We are spending a ton of money on this, our teams are killing themselves every year to make great games. I want to give our consumers the best I can. We will strive to be No.1. If I said: ‘No.5 is probably fine,’ it’s hard for people to rally behind that message.

“But I wouldn’t say we could be No.1 if I didn’t think we could. I think I have the right team, the right product and the right strategy to get there.”

The two games are set to release within days of each other so we’ll have to wait and see if Battlefield has what it takes this year to topple Call of Duty, or if it will have to try again in another two years.

Battlefield 4 is set to release October 29 for Xbox 360, PlayStation 3, and PC. The PlayStation 4 version will be available from November 12 in North America and November 29 in Europe, and the Xbox One version will go on sale from November 19 in North America and November 22 in Europe.

Call of Duty: Ghosts is due to hit stores on November 5 for Xbox 360, PlayStation 3, and PC. Both the PlayStation 4 and Xbox One versions will be launch titles.

Source: MCV

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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