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EA Potentially Crazy, Says Sometimes Digital Distribution Costs More Than Physical Releases

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Posted on July 13, 2011 AT 12:25pm

It’s been a long-time argument: the question of why digital versions of games sometimes cost the same price as a physical release. There’s no packaging to make, no disc to press, no middleman to take their money, no distribution costs, or any of that.

Ryan Lee Perez over at Destructiod wondered this same thing when taking a look at EA’s new digital distribution network, Origin. Last week, while at the EA Summer Showcase, he asked about this very thing, and got answers that weren’t really answers.

For example, this reply: Sometimes it costs more to distribute digitally.

When Perez asked for clarification on that, he was told, In most cases, retailers buy in bulk and receive huge discounts for doing so. When a company distributes over a digital platform, they have to worry about bandwidth and other digital variables.

Unfortunately, the age-old rule seems to apply: if they can, they will. So if companies CAN get away with charging the same price for digital versions of their products, they WILL.

Source: Destructoid

Nick Baumfeld
Bio: Nick Baumfeld has been involved in the video game industry for a good 12 years. He has seen the industry from all view points and has a background in websites, website integration and social media. Nick pioneered the online video game rental business back in the day, moved forward into online video game trading and then moved viral with the well received Video Games Application on Facebook. Today, he has joined up with EGM founder Steve Harris to create something truly unique and special; EGMNOW, a community dedicated to all manner of gamers.

Gaming MO: Nick is a first person shooter type of gamer and enjoys heated bouts of Halo with friends and family (even while being schooled by his children).
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