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EA Says Fallen Rival Zynga Has ‘Hit A Wall’ In Mobile Games Race

Posted on August 4, 2012 AT 09:00am

Zynga has had one of their worst weeks ever, and the resulting fallout led several competing companies to take turns at proclaiming San Francisco-based social gaming developer dead on arrival. That includes rival powerhouse EA, who also filed a copyright infringement lawsuit against Zynga for allegedly ripping off The Sims Social with The ‘Ville earlier this year.

Even EA’s chief operating officer Peter Moore couldn’t help but drop his own cryptic metaphor on Bloomberg TV:

“To use, if you will, an Olympic analogy, we’re competing in the decathlon and if we miss in one event, we’ve got nine others we can make up on. Zynga is running a marathon. They just hit the wall and dropped to their knees.”

Moore also noted that while Zynga blames Facebook’s new interface changes for a drop in their social gaming revenue, EA has actually seen the opposite result. As Moore tells it, the new design actually benefits them, as the Apps Center and improved viewing options “benefits” EA in the long run.

Looking at the two companies side by side, EA isn’t faring that much better in the down economy than Zynga, as their stock, once worth a mighty $54 a share in 2008, is now trending at roughly 12 bucks apiece in NASDAQ listings.

That’s still far better than Zynga, though, as the company aimed for a $10 per share public listing, and are currently struggling to keep their value above $2.50 per share—which will be a small miracle, if they can pull it off.

Source: Bloomberg TV

McKinley Noble, Contributing Editor
McKinley Noble has been writing about video games for seven years as a blogger and journalist, with each job adding to his painstakingly alphabetized collection of retro gaming memorabilia. When not cracking jokes about the gaming industry, he's a talking encyclopedia when it comes to mixed martial arts and anything MMA related. Follow him on Twitter: @KenTheGreat1. Meet the rest of the crew.

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