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THE BUZZ: It seems that EA is setting up for the ultimate of PR stunts with Mass Effect 3.

Next week, the publisher plans to launch copies of Mass Effect 3 into space for fans to find after they descend back to Earth. The copies will be sent into the upper atmosphere via weather balloons launched over New York, San Francisco, Las Vegas, Berlin, London and Paris, sometime next week. Once the balloons pop the games will then fall back to earth for fans to find, in one epic treasure hunt.

You will be able to track the games via the Mass Effect 3 official site once they launch and then head off to find them.

EGM’s TAKE: Now while this sounds like an amazing idea there must be some pretty hefty legal loop holes that EA had to jump through to get permission for this. There’s flight paths to avoid, the ocean, people, a lot could potentially go wrong with this stunt. We expect that the games will be fitted with some kind of parachute device and kept in a case to protect the plastic, if not then some series injuries may be caused by falling game cases at terminal velocity. On the plus side anyone that does find a copy will get to play the game a couple weeks before anyone else.

Do you think this is a good idea? Will you go looking for a copy? Let us know in the comments below.

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About Matthew Bennett

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Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

EA Set to Launch Copies of Mass Effect 3 into Space

It seems that EA is setting up for the ultimate of PR stunts with Mass Effect 3.

By Matthew Bennett | 02/17/2012 09:19 AM PT

News

THE BUZZ: It seems that EA is setting up for the ultimate of PR stunts with Mass Effect 3.

Next week, the publisher plans to launch copies of Mass Effect 3 into space for fans to find after they descend back to Earth. The copies will be sent into the upper atmosphere via weather balloons launched over New York, San Francisco, Las Vegas, Berlin, London and Paris, sometime next week. Once the balloons pop the games will then fall back to earth for fans to find, in one epic treasure hunt.

You will be able to track the games via the Mass Effect 3 official site once they launch and then head off to find them.

EGM’s TAKE: Now while this sounds like an amazing idea there must be some pretty hefty legal loop holes that EA had to jump through to get permission for this. There’s flight paths to avoid, the ocean, people, a lot could potentially go wrong with this stunt. We expect that the games will be fitted with some kind of parachute device and kept in a case to protect the plastic, if not then some series injuries may be caused by falling game cases at terminal velocity. On the plus side anyone that does find a copy will get to play the game a couple weeks before anyone else.

Do you think this is a good idea? Will you go looking for a copy? Let us know in the comments below.

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89