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Electronic Arts’ future college football games will be made in partnership with the Collegiate Licensing Company (CLC), Polygon reports.

“Throughout its relationship with EA, CLC has made clear and will continue to make clear that the participating collegiate institutions are not granting—and have never granted—any license or rights to utilize the name, face, image, or likeness of any athlete, whether a current or former student athlete,” a CLC rep informed Polygon. “The license granted is for use of the university’s or conference’s or bowl’s name, logo, and other identifying marks.

“In the future, though the game would be marketed under another name, each school will continue to maintain all approval rights for its individual trademarks, stadiums, uniforms, mascots, traditions, and other school-specific indicia in the game. EA will continue to be required to develop games that are in compliance with all applicable NCAA rules as per requirements in the EA trademark license agreement.”

EA will have the rights to use “more than 150 colleges, conferences, and bowl games” in their future college football games.

This news comes in the wake of last week’s news that the NCAA would not not be renewing their licensing agreement with EA, effectively marking NCAA Football 14 as the last installment of that franchise.

EA Strikes Up New College Football Deal with Collegiate Licensing Company

By | 07/22/2013 04:38 PM PT

News

Electronic Arts’ future college football games will be made in partnership with the Collegiate Licensing Company (CLC), Polygon reports.

“Throughout its relationship with EA, CLC has made clear and will continue to make clear that the participating collegiate institutions are not granting—and have never granted—any license or rights to utilize the name, face, image, or likeness of any athlete, whether a current or former student athlete,” a CLC rep informed Polygon. “The license granted is for use of the university’s or conference’s or bowl’s name, logo, and other identifying marks.

“In the future, though the game would be marketed under another name, each school will continue to maintain all approval rights for its individual trademarks, stadiums, uniforms, mascots, traditions, and other school-specific indicia in the game. EA will continue to be required to develop games that are in compliance with all applicable NCAA rules as per requirements in the EA trademark license agreement.”

EA will have the rights to use “more than 150 colleges, conferences, and bowl games” in their future college football games.

This news comes in the wake of last week’s news that the NCAA would not not be renewing their licensing agreement with EA, effectively marking NCAA Football 14 as the last installment of that franchise.

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