Posted on November 20, 2013 AT 10:43am
Electronic Arts may have three different Star Wars games in the works at three different studios, but none of those will be an Episode VII tie-in game, CFO Blake Jorgensen said.
Speaking at the UBS Global Technology Conference, Jorgensen pointed out how the company’s approach is to focus on Star Wars lore and not direct association with the established or upcoming films.
“We’ve done movie games over the years and we wanted to make sure that we weren’t doing a [new Star Wars] movie game, i.e., game based on the movie,” Jorgensen said. “The beauty of the Star Wars franchise is that it’s so broad and so deep, you don’t have to do a movie game, you can do a game that’s very focused on the world that’s been created around Star Wars.”
Of course, Jorgensen was quick to point out that EA will still use the momentum of the new films to help propel their games.
“We’ll try to align those with the marketing power that Disney has so it will get aligned with timing around movies, but it won’t necessarily be aligned with the movie.”
Source: Seeking Alpha
Today's Top 10 Stories
Top Partner Stories
Website Interface © 2012 EGM Digital Media, LLC.