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F2P Business Model Has More Than Doubled Star Wars: The Old Republic’s Monthly Revenue

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Posted on May 8, 2013 AT 05:41am

Remember when BioWare announced that Star Wars: The Old Republic was going free-to-play and many claimed that it was the beginning of the end? Well it turns out that those people were very wrong indeed.

In the latest EA earnings call the publisher revealed that monthly revenue for the game has more than doubled since the conversion and subscriber numbers are holding steady at just under 500,000. ”Since it was induced in November, we’ve added more than 1.7 million new players on the free model to the service,” Electronic Arts president of labels Frank Gibeau said. “And the number of subscriptions has stabilized at just under half a million.

“The really interesting thing that’s happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option. And as we look forward, we’re going to continually invest in new content for the service and for players every six weeks or so.”

Yesterday BioWare announced the release dates of the game’s next two patches, 2.1 and 2.2.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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