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Remember when BioWare announced that Star Wars: The Old Republic was going free-to-play and many claimed that it was the beginning of the end? Well it turns out that those people were very wrong indeed.

In the latest EA earnings call the publisher revealed that monthly revenue for the game has more than doubled since the conversion and subscriber numbers are holding steady at just under 500,000. “Since it was induced in November, we’ve added more than 1.7 million new players on the free model to the service,” Electronic Arts president of labels Frank Gibeau said. “And the number of subscriptions has stabilized at just under half a million.

“The really interesting thing that’s happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option. And as we look forward, we’re going to continually invest in new content for the service and for players every six weeks or so.”

Yesterday BioWare announced the release dates of the game’s next two patches, 2.1 and 2.2.

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About Matthew Bennett

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Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

F2P Business Model Has More Than Doubled Star Wars: The Old Republic’s Monthly Revenue

By Matthew Bennett | 05/8/2013 07:41 AM PT

News

Remember when BioWare announced that Star Wars: The Old Republic was going free-to-play and many claimed that it was the beginning of the end? Well it turns out that those people were very wrong indeed.

In the latest EA earnings call the publisher revealed that monthly revenue for the game has more than doubled since the conversion and subscriber numbers are holding steady at just under 500,000. “Since it was induced in November, we’ve added more than 1.7 million new players on the free model to the service,” Electronic Arts president of labels Frank Gibeau said. “And the number of subscriptions has stabilized at just under half a million.

“The really interesting thing that’s happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option. And as we look forward, we’re going to continually invest in new content for the service and for players every six weeks or so.”

Yesterday BioWare announced the release dates of the game’s next two patches, 2.1 and 2.2.

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89