Ubisoft’s standalone Far Cry 3 spinoff Far Cry 3: Blood Dragon sold more than 500,000 copies in two months and helped increase awareness and sales of Far Cry 3, Ubisoft CEO Yves Guillemot informed GamesIndustry International.
At exactly 500,000 copies, and priced at $15, Blood Dragon would earn Ubisoft a staggering $7.5 million—which no doubt easily covered the cost of development, especially since the company already had an engine in place, not to mention whatever the going rate for Michael Biehn’s talent is these days.
Guillemot said that he was “very happy” with the success of both Far Cry 3 and Blood Dragon, and that this level of success will let Ubisoft experiment with outside-the-box game ideas again in the future.
As for why the CEO decided to publicly announced the downloadable title’s sales figure? He believes this information benefits the industry as a whole (though I’m sure a little pride and ego is in the mix).
“It gives all the industry better visibility on what’s happening,” said Guillemot. “And not just the industry, but all the supporters of the industry and the financial community, as well. So we need to have more information to help the industry continue to grow.”
To learn just how amazing, hilarious, and fun Far Cry 3: Blood Dragon is, check out Josh’s review.