Square-Enix has announced that the first TV advert for Hitman: Absolution will air during the European Championship Final this Sunday.
The match kicks-off this Sunday, July 1, and sees Spain taking on Italy. Presumably the advert will air during half time. “The first TV advert for a game as anticipated as Hitman Absolution needs to be a big spot in a big event,” said U.K. marketing director Jon Brooke.
“So we’re excited about our one off 60-second creative in the Euro Championship Final, it’s our commitment that alongside groundbreaking announcements like Sniper Challenge we will back Hitman Absolution to be a top five game for Q4. The advert will also be available to watch online at YouTube.com/Hitman from the 2nd July.”