Fortnite has already taken over the world with its popularity, and now items from the game are literally invading our world, too.
Following the rocket launch event that created a giant crack in Fortnite‘s skybox, players began noticing that parts of the map’s scenery were starting to be taken over by smaller space-time rifts, which eventually started destroying parts of the map, like the Tomato Town tomato head and the Durr Burger burger:
— Fortnite News • FortniteINTEL.com (@FortniteBR) July 5, 2018
Developer Epic Games’ marketing team was not content to stop there, however, and have recently been placing physical versions of Fortnite items in the real world.
Most notably, Epic placed a life-size version of the Durr Burger burger in the desert near Palmdale, California. Originally “spotted” by a little-known photographer and posted to Twitter, the Durr Burger burger was later visited by several Fortnite fans, who found people handing out cards with redeemable codes for V-Bucks and another card with a phone number that, when called, emits a strange sound (via PC Gamer) that some are saying resembles the sound that triggers when a rift sucks up a piece of scenery in-game. Llamas have also started popping up in European cities of London, Barcelona, and Cologne, though it’s unclear if this guerrilla marketing campaign is tied to the burger’s campaign in a significant way.
All of this seems to be hinting at some interesting changes to the game’s map when season 5 launches on July 12th. Epic recently tweeted its first teaser image for the upcoming season, which some have speculated represents a Japanese kitsune mask, and a message in the in-game news feed reads “Worlds Collide,” possibly teasing even more interactions between the virtual world of Fortnite and our own.
Fortnite is available for Xbox One, PlayStation 4, Nintendo Switch, PC, and mobile.