GAME Retail has announced that all Gamestation stores are set to be re-branded as GAME stores as part of an upgrade in facilities.

GAME Retail boss Martyn Gibbs has revealed that there will be a new loyalty scheme, Wi-Fi in every store, a GAME app, an improved PC download service, and a brand new store feature called GAME Hunter. GAME Hunter will let shoppers browse and order titles from GAME’s entire catalog, whether they are old or new, for delivery to any U.K. address via in-store computers.

“The new GAME will combine the best of both brands. For example, the Gamestation trade-in proposition, ‘We Won’t Be Beaten On Trade-In’, continues under the new unified brand and likewise the passionate and knowledgeable gamestation store teams stay with us and continue to provide outstanding support and advice for all gamers,” he told MCV.

“Our aim is to hold the UK’s biggest range of games, gaming gear and exclusive content whilst also ensuring that we are constantly evolving, listening to our customers and adapting our approach to really deliver for them. The above initiatives are only a snapshot of a whole host of exciting plans in the pipeline: new titles, formats, partnerships, digital initiatives. We forward to sharing them with our customers as soon as we can.”

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