GAME to Sell OnLive in UK Shops

By Matthew Bennett, Associate Editor
Posted on September 22, 2011 AT 06:00am

THE BUZZ: OnLive has announced a partnership with UK retailer GAME, to sell their newly launched micro-console in stores.

Currently the console is only available by mail order in the US, so GAME will be the first retailer worldwide to stock the console, after a trial run on their website. “OnLive is delighted to announce a strategic launch partnership with GAME Group plc, UK’s leading videogame retailer,” OnLive said in a statement. “As the first games retailer in the world to become a strategic launch partner for OnLive, GAME will introduce the OnLive Game Service to millions of customers in the UK and eventually across Europe and elsewhere, starting with GAME’s e-commerce sites game.co.uk and gamestation.co.uk later this year.”

EGM’s TAKE: This is an odd move by GAME considering that their is no chance of software sales from the console, due to it being a digital distribution platform.

Will you take a chance with OnLive?

Matthew Bennett has only been covering the gaming world for a short while, but he’s eager to make his mark. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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