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Need for Speed


 

Ghost Games, EA’s new Gothenburg-based studio, has been given complete control of the Need for Speed franchise.

Ghost Games boss Marcus Nilsson revealed to VideoGamer that the studio now has sole ownership, adding that the franchise will no longer be bounced around various EA studios. “Need For Speed needs continuity,” he said. “Now [EA is] thinking about the brand as Ghost owns it. It cannot go from black to white between Black Box and Criterion, and that’s why we’re now thinking about the brand as Ghost owns it.

“We’re going to build it, we’re going to build it on Frostbite 3, [and] people will see something they are familiar with every time we release the game. And I think that is the core basis of building a brand; that people know what to expect.”

Nilsson served as executive producer on Need for Speed Shift 2: Unleashed, and he believes that the franchise needs consistency. “When you go from a Shift experience to The Run experience to a Hot Pursuit experience, then it loses credibility,” he explained. “I think we now have the work of re-establishing that credibility with building the brand. You know, it’s still a really strong brand, absolutely. We just need to make sure people know what to expect when they get it, and Rivals is absolutely the first step toward that.

Need For Speed is not going to go away, right? It’s not the final or last step of that. But what you see in Rivals, a lot of those things will carry on going forward and myself and Rivals will be involved in shaping that.”

Need for Speed: Rivals is currently in development at Ghost Games “in association with Criterion Games.” Nilsson stated that Criterion’s future involvement in the franchise will be diminished going forward. “Criterion is absolutely helping us out a lot on this game and would we make something next year or whenever we do it, it’s going to be something that is ultimately driven from Ghost… There’s a small part of Criterion working on something else.”

Source: VideoGamer

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About Matthew Bennett

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Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

Ghost Games Takes Complete Control of the Need for Speed Franchise

By Matthew Bennett | 08/30/2013 05:42 AM PT

News

Ghost Games, EA’s new Gothenburg-based studio, has been given complete control of the Need for Speed franchise.

Ghost Games boss Marcus Nilsson revealed to VideoGamer that the studio now has sole ownership, adding that the franchise will no longer be bounced around various EA studios. “Need For Speed needs continuity,” he said. “Now [EA is] thinking about the brand as Ghost owns it. It cannot go from black to white between Black Box and Criterion, and that’s why we’re now thinking about the brand as Ghost owns it.

“We’re going to build it, we’re going to build it on Frostbite 3, [and] people will see something they are familiar with every time we release the game. And I think that is the core basis of building a brand; that people know what to expect.”

Nilsson served as executive producer on Need for Speed Shift 2: Unleashed, and he believes that the franchise needs consistency. “When you go from a Shift experience to The Run experience to a Hot Pursuit experience, then it loses credibility,” he explained. “I think we now have the work of re-establishing that credibility with building the brand. You know, it’s still a really strong brand, absolutely. We just need to make sure people know what to expect when they get it, and Rivals is absolutely the first step toward that.

Need For Speed is not going to go away, right? It’s not the final or last step of that. But what you see in Rivals, a lot of those things will carry on going forward and myself and Rivals will be involved in shaping that.”

Need for Speed: Rivals is currently in development at Ghost Games “in association with Criterion Games.” Nilsson stated that Criterion’s future involvement in the franchise will be diminished going forward. “Criterion is absolutely helping us out a lot on this game and would we make something next year or whenever we do it, it’s going to be something that is ultimately driven from Ghost… There’s a small part of Criterion working on something else.”

Source: VideoGamer

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About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89