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Google will no longer list games with in-app purchases as ‘free’

Posted on July 21, 2014 AT 03:22am


Google will no longer list free-to-play games that are supported by in-app purchases as “free” in its Google Play store in accordance with new EU rules.

The European Commission recently announced that ”games advertised as ‘free’ should not mislead consumers about the true costs involved.” As a result Google has revealed, according to an Engadget report, that it will be altering the way the free-to-play games are listed on its Google Play store. From September any game that is supported by in-app purchases will no longer be listed as “free” in accordance with the EU’s recommendation.

Google will also implement targeted guidelines for games to prevent them from encouraging children to make in-app purcahses, and will also monitor for breaches of EU law.

Source: Engadget

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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