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Grand Theft Auto Series Hits 125 Million Copies Shipped

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Posted on November 28, 2012 AT 02:50am

Take-Two Interactive CEO Strauss Zelnick has revealed that the Grand Theft Auto series has now shipped 125 million copies since its debut on the original PlayStation.

Speaking at the Credit Suisse 2012 Technology Conference, he claimed that the series’ continued success was down to the refusal to adopt an annual release schedule. “It’s our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously views the world differently,” he said.

Zelnick then went on to compare the series’ success to Activision’s Call of Duty, noting the drop in sales. “That’s never been the case with one of ours,” he said. “Ours do better each time. Our view is it’s hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that’s proven to be the case. IP that is annualized eventually seems to hit the wall and we don’t want our IP to hit the wall.”

Grand Theft Auto V is due to release spring 2013 for Xbox 360 and PlayStation 3.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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