A giant mural is currently being painted on the side of a building in Manhattan which is apparently going to be Grand Theft Auto V‘s official box art.
Rockstar has since confirmed on Twitter that it is behind the mural and stated that it will be completed within the next couple of days:
— Rockstar Games (@RockstarGames) March 31, 2013
Rockstar pulled a similar stunt back in 2007 for Grand Theft Auto IV.
Update: More of the box art mural has gone up, screenshot below (via Twitter).