According to Avalanche Studios founder and chief creative officer Christofer Sundberg, the short length of games is what’s primarily responsible for trade-ins.
Talking to Edge Online, Sundberg said that 8-10 hour games are “too short,” and don’t offer reason enough for players to return to them.
“If you’re offering little variation, then there’s no motivation for the player to keep that game—unless they want to have a nice bookshelf. That’s why we answered that with Just Cause. I go into game stores each week and I always go to the used game boxes—I usually don’t find that many [copies of Just Cause].”
Avalanche Studios is currently working on a videogame adaptation of Mad Max—possibly in collaboration with God of War designer Cory Barlog. The title is set to launch on PC, PS4, PS3, Xbox One, and Xbox 360 sometime 2014.